The Fast & Furious family are hitting London! To celebrate the film’s release prize-winners will be flying to London with their top crew to pull off a heist Fast and Furious style. From the top of the Shard to Canary Wharf, and from a drifting muscle car to a high speed RIB, winners will be experiencing some of London’s most iconic landmarks and top adrenaline activities as they put their plan into action and race a rival crew to complete the heist!

The wait is over! Tonight is the London premiere of Star Trek Into Darkness and we are delighted to be working with Paramount to help promote the film internationally with an incredible “Mission Into Darkness” prize package to Iceland. Winners will be taking super jeeps to a volcano, snorkelling between tectonic plates and flying low over lava fields in a helicopter for a dip in the beautiful Blue Lagoon!

Tom’s Cruise’s fantastic post-apocalyptic science fiction film hits UK cinemas today and we are delighted to be working with Universal Pictures to help promote the film internationally. Competition winners from around the world will be heading to Sweden to stay in the futuristic Mirror Cube hotel and experience the world above the clouds with a hot air balloon ride over Stockholm!

To celebrate the release of GI Joe Retaliation we are sending 27 lucky prize-winners from around the world to Las Vegas for the ultimate GI Joe experience. In an action packed day prize-winners will be learning to spar with a Samurai master, taking on some high speed zip lines, learning the art of stunt fighting and taking to the skies in a luxury helicopter!

To celebrate the release of magical Cirque du Soleil: Worlds Away we are sending ten lucky winners from around the world to experience the greatest show on earth in the most exciting city on earth, with a trip for two to Las Vegas! The fantastic prize includes a VIP behind the scenes tour and top seats at a fabulous Cirque du Soleil show, limousine transfers, a Cirque themed dinner at the Bellagio’s Michelin starred ‘Le Cirque’ restaurant and dinner at acclaimed ‘Comme Ça by David Myers’. The film is released nationwide today.

Tom Cruise is Jack Reacher! We are very excited to be working with Paramount to help promote the film internationally with two fantastic prize promotions. Paramount’s international territories had the choice of sending people to “Be Reacher for the day in LA!” or “Solve a Reacher case in NYC!”. Both packages were crammed full of bespoke money-can’t-buy activities such as the opportunity to ride in Reacher’s classic Chevelle muscle car in LA, and carry out a full Reacher investigation through New York with some professionally filmed Reacher stunt fighting to make sure winners feel the part!

Some of our favourite singing actors are hitting London this evening for the glitzy world premiere of Les Misérables! We are very excited to be working with Universal Pictures on the international promotion of the release and shall be sending prize-winners from around the world to Paris for a fabulous 5* trip. It’s the stuff dreams are made of!

We are incredibly excited to be working with Universal Pictures to promote The Bourne Legacy internationally, having been massive fans of the franchise for years. Lucky prize-winners will travel to New York to experience a bespoke CIA training experience as well as dinner in a top restaurant. Welcome to the program!

We are delighted to be working on the forthcoming release of the DreamWorks film Rise of the Guardians. Slated for release in November this year, the film follows some of our favourite childhood heroes as they join forces to defeat the evil bogeyman Pitch. The second trailer for the film has been released today: riseoftheguardians.com

This year Alchemy is supporting the fantastic conservation charity Space for Giants, helping to fund their pioneering conservation work in Kenya. As part of our commitment, we organised and funded a fabulous fancy dress Animal Party which raised over £1,500 for the charity, as well as signing up over 50 new supporters. With a DJ playing animal-themed songs, a safari photo booth area and a dedicated face painter, it was a rather roar-cous affair...!

Brand Piano is now Brand Amplifier and it is bigger and better than ever! This year Alchemy MD Claire Morton will again be working with two other award winning female entrepreneurs to mentor twenty young women who are looking to take their fledgling businesses to the next level. Applications to be included are now closed for 2012, but please contact us if you would like to attend the final awards ceremony on 21 February. http://flavors.me/brandamplifier#_

Our favourite boot-wearing feline is back, and this time he gets to hog the limelight! We are working with Paramount to promote Puss in Boots internationally by sending eleven lucky families for a Latino infused holiday to Cancun, Mexico including the chance to get up close and personal with some other famous felines – the jaguars of Xcaret Park. The film is released nationwide today.

Move over La Clique, this year its all about La Chic! Alchemy continued their successful collaboration with commercial property company Marcol and transformed one of their brand new properties in Guildford for an unforgettable “La Chic” themed Christmas party. Mind reading from Doug Segal and top-notch comedy from Pete Firman were some of the highlights of the fabulous evening which was topped off with a typically unconventional performance from the fantastic Maybe Gaga!

It’s time to kick off your Sunday shoes and get down to cinemas to watch Paramount’s remake of the 80’s classic! As part of the international promotion of the film title, Alchemy will be organizing for prizewinners to choose the dance night of their lives with fantastic dance themed prize trips to New York, Miami and Memphis!

A bit like peanut butter and jam...it sounds weird at first but actually works very well! We are incredibly excited to be helping promote Cowboys and Aliens internationally with a bespoke trip to the heart of cowboy and alien country, Las Vegas. Winners will travel the Extraterrestrial Highway to uncover the mysteries of the US government's Area 51 before spending 2 nights at a real life cowboy ranch, followed by an abduction (by helicopter!) back to the bright lights of Las Vegas - yeehaa!

Captain America and his beautiful, perfect, muscular body (and breathe…!) hits our screens today. We’re very excited to be working with Paramount to promote the film internationally and we shall be sending 8 lucky prize-winners to action-packed Toronto, Canada. Winners will take part in Superhero training with a tandem skydive and a Krav Maga lesson before getting in touch with their more high-tech Red Skull side as they blast up the mighty Niagara Falls in a jet boat followed by a helicopter ride over the falls. Awesome!

Yesterday Alchemy hit the South Bank to deliver a team-building afternoon for Oracle’s channel marketing team that successfully put their sales skills to the test as well as raising over £500 for the charity Kids Company. The afternoon was in an Urban Challenge format with one task requiring participates to use their skills of persuasion to trade up a red paperclip to something of as much value as possible. The weirdest trade was a kiss from Katherine Jenkins... a rather niche market for that one?!

Kung Fu-fanatic Po and his friends are back and up to their usual tricks on the big screen. To celebrate the film’s international release we are giving 21 lucky families the chance to uncover Po’s mysterious origins with a fabulous six-night trip to Hong Kong and the Giant Panda Sanctuary in Chengdu, China.

Claire travelled to LA earlier this month to see the electrifying(!) result of one of Alchemy’s largest projects this year – a totally customized tesla coil experience as part of the international promotion of the Marvel film Thor. Alchemy worked with Hollywood based kVA Effects to design and build a bespoke tesla coil in an old film studio. Sixteen lucky prizewinners will travel to LA over the course of this year and will experience the power of Thor for themselves, throwing lightening bolts out of their very own hands... hair raising!

Who thought a chameleon could be so loveable?! To celebrate Rango hitting cinemas we are working with Paramount Pictures to give 26 families from around the world the chance to saddle up and don their cowboy hats for a Wild West adventure to Las Vegas that Rango would be proud of. Yee-ha!

Banish the February blues with Paramount’s fun rom com No Strings Attached. Starring beautiful Nathalie Portman and Ashton Kutcher the film is about a couple that try to keep their relationship strictly physical. As part of the international promotion of the film we’re organising for five lucky couples to jet off to Los Angeles for an activity-filled five days to help them decide whether they are “Best Mates, or Soul Mates”. We look forward to hearing how things go...!

Harriet’s wildest dreams came true as she took to the red carpet for the UK premier of Morning Glory and got to meet her favourite (if slightly grumpy) actor Harrison Ford in the process. We’ve been helping Paramount Pictures promote Morning Glory internationally by sending 26 lucky prize-winners to NYC where they will “Choose their Perfect Daybreak” – either a day as a TV producer with VIP access to a live breakfast show in NYC, or a day being pampered at the Gansevoort spa. Jealous? Yes...just a bit!

Another great film title! To celebrate the international release of Little Fockers we’ve created a fantastic adrenalin-fuelled trip to Vancouver where prize-winners have the chance to “Earn their place in Jack’s Circle of Trust” by completing four awesome challenges. Winners will be travelling at over 80km per hour along the Grouse Mountain zip line, completing a tandem skydive, taking a helicopter flight to a glacier and going face to face with orcas in the Vancouver fjords. Keep your eyes out for chances to win!

We are delighted to welcome Matt to our promotional prizing team. An adopted North Londoner, when not working Matt can usually be found flicking through the racks of his local record shop, running the charity Music for Alice, training for another marathon or shouting at white van men when out cycling.  He has a passion for traveling and food has recently returned from Hong Kong where he attempted to consume his own body weight in dim sum (not a massive feat – he’s pretty skinny!).

Can the evil genius become the unlikely hero of his own story?!  We’re delighted to be working with Paramount on the international promotion of Megamind, the latest superhero adventure from Dreamworks Animation. Fifteen lucky families from around the world will have the chance to create their own superhero during a fabulous holiday to Tokyo, which includes a custom-made superhero costume, a helicopter flight over the city, high tech gadgets and the chance to play at one of the most high tech video arcades in the world. The competition is now live on 95.8 Capital FM!

Steady your nerves, your sleepless nights are about to return - Paranormal Activity 2 is being released in the UK on 22 October! We have teamed up with Paramount to promote the film internationally, offering competition winners the chance to “Investigate Paranormal Activity with the Pros!” over the course of 4 live events at America’s most haunted house – the Eastern State Penitentiary. Listen in to Absolute Radio for your chance to come with us!

After six highly creative and rather busy months the champagne corks are popping at Alchemy as we celebrate winning an incredible nine out of the ten projects we have pitched for. In the words of one of our clients “You consistently deliver innovative and exciting proposals to us and are always so easy to work with”. A massive pat on the back and slug of champagne to our highly creative and all-round wonderful team… you all ROCK!

We are absolutely over the moon to welcome Harriet to our team. Having grown up on the tiny island of Jersey, Harriet loves nothing more than to explore the big wide world beyond her native Channel Islands. This has included living in San Sebastián, Spain as part of her Spanish degree and many trips to all corners of the globe in between. Harriet has an interesting sense of adventure - she won't ride roller coasters but she will throw herself out of planes! We are looking forward to seeing how she can put her knowledge and experience to the test to help us continue to come up with awesome concepts for future prize trips.

The team are in London South Bank University’s new high tech CEREB building today (Centre for Efficient and Renewable Energy in Buildings) to run a teambuilding afternoon for the University’s operations team for the second year running. As always, we have stretched our brief to maximise the results we can achieve, and today the LSBU teams will be helping devise and market some new green initiatives for the department as well as having a huge amount of fun. They are a lively bunch so we can’t wait to see what they produce!

With the UK premier of Shrek Forever After last week and the film being released nationwide today, we can reveal that the competition prizes we created to promote the film internationally have generated an incredible 1:29 return on investment for Paramount! Fifteen sets of lucky prize-winners from around the world will be travelling to Costa Rica to stay at the closest thing there is to Shrek’s fairytale tree house. They will shower in the middle of a tree trunk, search the forest for bush food, fly through the air on canopy zip-lines and play with inquisitive dolphins in a truly once in a lifetime family holiday! Check out the stunning Beach Suite… we wish we could go too! www.costaricatreehouse.com

Some say his ideas are so radical he can see into the future and he keeps Golden Virginia in business... All we know is that he is our Stig! We have dragged Robin away from his photography and music making to join us as our part-time creative director. It’s going to be a whole new world of fun!

No, it’s not what you are thinking…! We are delighted to be working with Paramount Pictures International to promote the hotly anticipated release of “Morning Glory”, starring Rachel McAdams, Harrison Ford, Diane Keaton and the rather gorgeous Patrick Wilson. Although we can’t release details of the promotional prize as yet, we can reveal that it has been so popular that it will be running in 20 countries around the world, including twice in the UK! Keep your eyes out for the awesome promotions that will be running from December this year.

The Alchemy team are in Brussels this week working with international law firm White & Case on their New Associates Orientation Program. This is the third year running we have worked with White & Case delivering Commercial Break – a brand awareness, communication and team building exercise where groups create professional commercials about the firm. The team are getting very excited – I think we love it as much as the participants!

We are delighted to have teamed up with Olympic Bronze medallist rower and 2012 Gold medal hopeful Stephen Rowbotham. Stephen joins explorer Matt McFadyen and endurance swimmer Ben McGuire as speakers in Alchemy’s Real People series to be launched in June.

Capsized on a sailing trip to Antarctica? Tick. Fought off Polar bears in the Arctic? Tick. Led a PWC partner to the North Pole? Tick. Spent 55 days trekking 1,200km from the edge of the ice to the South Pole? No?! Feel like doing the whole thing totally alone? Well why not?! Matt is simply not made out of the same mould as the rest of us. Whereas normal people view a half hour run as getting close to the peak of physical endurance, Matt continues to push himself to achieve ever more incredible feats. His planned expedition to the South Pole will leave in 2011. If you have $30,000 and fancy meeting him there let us know and we can put you in touch!

The super cool website for Shrek Forever After is now live! Click here to sign your own pact with Rumplestiltskin and check out the awesome HD trailer for the film. The film hits UK cinemas in July 2010.

Alchemy delivered another exciting end of year event for commercial property company Marcol. “Marcol Divas” was inspired by the popular West End show, Priscilla Queen of the Desert, and was a colourful, hilarious evening with themed show and team elements. Supported by professional performances from some of the musical’s stage stars, teams were tasked with styling their own Marcol Diva (a trainee drag queen) over a series of activities, culminating in a final showdown before a panel of judges.

This adventure-packed children’s movie set in the mythical world of burly Vikings and wild dragons is hitting screens in the UK from 31st March 2010! Alchemy has created the competition prizes for the worldwide promotion of the film so keep your eyes peeled for the exciting adventure you could be taking your family on! Check out the trailer here.

Alchemy is delighted to announce the winners from the Brand Piano young female entrepreneurs initiative. Announced at a special event during Global Entrepreneurship Week, the four winners were ecstatic after an intensive four-week workshop and mentoring programme, in which Alchemy MD, Claire Morton was a mentor. In first place was Raw Love UK, a Streatham company promoting the benefits of eating foods in their raw state. In second place was the not-for-profit youth arts organisation - the London Urban Arts Academy aimed at getting youth off the streets and into music. Third place was split between Lisette And The Fox – a vintage / young designers clothing company and Bosom Buddy – a home lingerie service specialising in women with larger busts. All winners receive financial and on-going mentoring to take their fledgling businesses to the next stage. Congratulations girls! Read the Lambeth Council's Press Release

We are excited to announce that we have won the pitch to deliver the international prizing promotions for the fourth Shrek movie – Shrek Forever After. We can’t say anymore right now but suffice to say the movie sounds awesome, the prize packages are out of this world and we can’t wait for its release in July next year!

Alchemy hit the Big Apple last month to deliver the Race the Doomsday Clock event for 40 lucky prize winners. The event was the culmination of an international prize promotion for the film Watchmen which was released in March. Prize winners from around the world flew to New York to participate in the race which involved them carrying out forensic work at a crime scene, surveillance from helicopters and getting up close and personal with characters from the film. Click here to see what our prize winners got up to.

Alchemy is delighted to be involved in a new Lambeth initiative to provide mentoring to the borough’s fledgling female entrepreneurs. Under the Brand Piano banner our MD Claire Morton has joined with Jeanette Pritchard from JP Creative and Katie Perrior from iNHouse PR to run a series of workshops showing participants how to create a brand, engage with their audience through live events and take advantage of publicity opportunities. The initiative is being run in conjunction with Lambeth Council and the Princes Trust. For further information and to find out how to participate please contact Claire.

Eddie Murphy is back! Imagine That is released across the UK today and Alchemy have created the promotional prize concept to promote the film. The promotion will be run through Asda with an exciting family campervan trip to beautiful Yellowstone Park to be won.

Paramount’s edge-of-seat action film starring Sienna Miller was released today across the UK. To promote the film internationally Alchemy created a multi-destination competition prize designed to put prize-winners in the shoes of the GI JOE operatives – entrants had to choose their favourite mission from diving between tectonic plates in Iceland, training with a Samurai Master in Tokyo or living like a Baroness in Paris.

Last night was the wonderfully glitzy UK premier of Transformers 2: Revenge of the Fallen in Leicester Square. The beautiful people were out in force on the red carpet...as were Claire and Steph feeling rather un-polished in contrast! The film is even more action packed than the first with real character development from the transformers and some incredible animatronics. Alchemy has worked with Paramount to creat competition prizes to help promote the film in 20 countries around the world. More information to follow soon.

The sun is shining and summer is here...which means it is time to turn your thoughts to summer parties and team events! In a response to demand we have devised a series of new energisers that focus on value for money and maximum impact. Click here to Be Inspired...

Following on from our success at the Lambeth Business Awards we were very excited to make the final in two categories at the prestigious South London Business Awards. The company was up for an award for Best Small Business and our MD Claire Morton was a finalist in the Best Entrepreneur category. Although we didn’t win this time we were incredibly proud to have reached the final against stiff competition and spent a fantastic evening at Crystal Palace Football Club celebrating the success of South London businesses.

The new Star Trek film is receiving rave reviews everywhere - if you haven’t already seen it you should get down to the cinema ASAP! To help promote the film around the world Alchemy is working with Paramount to give 10 lucky winners the sensation of floating in space as they go “Zero G” in Las Vegas. The UK promotion is being run in conjunction with Toshiba: www.toshiba.co.uk/star-trek/competition.php

The much-anticipated film Watchmen is released today in cinemas across the country. Alchemy has created the prizing concept for Paramount's international promotion of the film which is being used to generate media coverage in 19 countries around the world. The UK promotion is taking place in conjunction with Cineworld cinemas: https://www.cineworld.co.uk/competitions/21

In a magical evening at the Brit Oval we were delighted to be presented with two awards: Best Cultural and Creative Business, and Best Young Entrepreneur. The awards have topped off a fantastic year for us and it was wonderful to receive public recognition of our work. It was also a very inspiring and positive event celebrating the innovation and success of Lambeth’s businesses despite the economic downturn. We have been automatically entered for the South London Business Awards so fingers crossed again!

Alchemy is delighted to have been chosen as a finalist in three categories of the Lambeth Business Awards: Best Cultural and Creative Business, Best Woman in Business and Best Young Entrepreneur. The awards have been developed to reward and celebrate Lambeth’s vibrant and dynamic business community and are run in conjunction with South London Press. We’re keeping our fingers crossed for success at the Brit Oval on 24th February when the winners are announced!

In true Christmas spirit and as part of Alchemy's growing Corporate Social Responsibility commitment, the Alchemy team has been volunteering with the charity Kids Company to help organise and run Christmas parties for three primary schools in central London. Kids Company is a fantastic charity providing emotional, educational and financial support to vulnerable inner city children and young people and it has been selected as Alchemy’s charity for 2009. For more information about Kids Company please see www.kidsco.org.uk.

Claire Morton has been asked to speak at the forthcoming Legal Education and Training Group Conference on the subject of effective teambuilding events for lawyers. She will be drawing on her experience designing such events, as well as her time working as a lawyer, to give tips on how to engage with a challenging audience, how to choose the right event and how to maximise return on investment. If you would be interested in receiving the workshop materials please get in touch.

We are very excited to welcome Matt back to Alchemy after his recent series of speaking engagements in Australia. The youngest Australian to ski unaided to the North Pole, Matt will be continuing to deliver his successful formula of inspirational teambuilding based around his experiences on the ice. He is next in action at the Legal Education and Training Group conference on 14 November. Click here for details of Matt’s North Pole Expedition team programme, or get in touch to find out more.

We have never taken clients skydiving or abseiled into company meetings, and we don’t spend our weekends bungee jumping... We decided earlier this year to change our name to something that truly reflects what we do, and the values that set us apart from our competitors. Adrenalin will therefore officially change its name to Alchemy on the 1st November 2008. Alchemy means “the transmutation of base metals into gold” and we identify with the idea of turning the ordinary into the extraordinary both through our creative ideas and our seamless delivery. Please do get in touch if you have any questions.